On Tuesday night there was news that rapper Jay-Z had become the NFL’s most recent partner. It is said that his company, Roc Nation, had come to an agreement that allowed for involvement in the entertainment side of the NFL, while also tackling problems within the social-justice issues surrounding the league.
This was a surprise to many people as Jay-Z had shown support for ex-quarterback Colin Kaepernick in the past. Everyone knows the story of Kaepernick, whose career took a tumble after he knelt during the National Anthem, creating a debate that is still talked about to this day.
You may have heard news about Kaepernick recently, as he suggested that Nike take a shoe off the market that had a Betsy Ross flag logo on it. Nike pulled the shoe, and this caused quite the uproar from people who don’t support Kaepernick or his efforts to protest freedom.
Is This Deal Legit?
Some people believe that Jay-Z’s involvement with the NFL is nothing more than a PR stunt. One may say this is a way for the NFL to give a better look to a league that has been accused of favoring certain races.
Jay-Z caught the attention of many when he suggested that we’re “past the kneeling.” Players who have supported the movement started by Kaepernick back in 2016 were fast to express their disappointment with the rumored deal.
Defensive back Eric Reid of the Carolina Panthers has been quoted as saying that this move is a “disingenuous partnership.” Many players seem to be on the same page about the matter.
Dolphins wide receiver Kenny Stills also voiced his opinion and clearly did not support the partnership. Dolphins coach Brian Flores decided to take matters into his own hands by playing a slew of Jay-Z songs during practice. In an interview after the practice, Flores stated that this was meant to motivate Stills and push him to perform at a high level.
What Does This Mean For The Future?
It has also been said that this could eventually lead to Jay-Z owning an NFL team at some point in time. The rapper has recently hit a net worth of $1 billion, so maybe this rumor isn’t very far-fetched. Jay-Z has always been one to invest his money wisely and has been known to be very successful with the businesses he has created.
With the NFL being one of the biggest sports leagues in the world, it seems like a no-brainer for Jay-Z to accept a deal. The revenue continues to grow, and, after all, Jay-Z is a businessman.
It’s hard to say where this deal will take the NFL, and it’s too early to know whether either side will benefit from the partnership. I’m sure we will learn more about the intentions in the next few weeks.
If Jay-Z can help the community come together with various social issues, he will certainly be viewed as a savior in a country that has struggled to remain united.
