Unibet is finally operating on the New Jersey market, backed by a local partnership with Hard Rock Hotel & Casino, Atlantic City. As a result, bettors may play digital wagers moving forward.
Kindred Brings Unibet to New Jersey Sports Betting Market
Unibet, the company owned by Kindred Group, is finally debuting its dedicated online sportsbook in New Jersey. Owing to its partnership with the Hard Rock Hotel & Casino in Atlantic City, Unibet is making its first steps in the online space.
This move is an expansion on the current agreement whereby Unibet and Hard Rock have been operating an online casino service since June, and will now move in to include sports betting to reap the benefits of a strong NFL Season. The companies are in fact operating a joint-venture by the name of Casino Service Industry Enterprise License.
Meanwhile, Kambi will supply the new sports betting provider with the technical platform that would allow bettors to put wagers on their favorite sport. Bettors may do so through NJ.unibet.com or through the branded mobile application developed specifically for the purposes of online gaming and betting.
Kindred US SVP Manuel Stan had this to say on the occasion:
“We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience”
Mr. Stan further added that the company considered it a privilege to be allowed to work with the Hard Rock brand, which Kindred found to be a strong player in the US betting and gaming space.
He also noted that the company had been preparing thoroughly for the official launch and Kindred appreciated the opportunity to be part of one of the largest sports betting markets in the world. New Jersey is not the only place where Kindred has active operations, however.
The company is already focusing on Pennsylvania where it has an active partnership with the Mohegan Sun, a tribal operator and one of the largest gaming companies in the United States.
Expanding Beyond New Jersey
Expansion will be one of the main focuses of companies such as Kindred. As the United States moves to become the second-largest sports betting market, there is a strong incentive to try and be part of the legal landscape.
However, there are only a handful of states that presently allow mobile and digital wagers, with the majority opposed to the move. Nevertheless, Kindred seems to have positioned itself in the two that do and promise to be bringing in the bulk of all sports betting revenue nationwide, to name Pennsylvania and New Jersey.
Sports betting has been showing good signs of growth. Recently, New York reported that its sports betting handle has grown several-fold. Opposition has also been diminishing with a recent lawsuit against Rhode Island’s decision to legalize sports betting ending up dismissed by a judge.
